Category Three - Our Story


About Category Three Fly Company

Category Three Fly Company is a small independent fly company run by based in Taupo New Zealand and run by fishing guide Sean Andrews. Those of you who have been fortunate enough to fish the wilderness rivers of New Zealand will have a good understanding of how technical it can be. Gin clear water with some of the spookiest fish on the planet that require pin point accuracy and the right choice of fly. For the last 15 years we have been lucky enough to spend over 150 days a season guiding anglers from all over the world on the wilderness rivers of New Zealand and over that period of time we have been constantly developing new patterns and tweaking old ones. The selection of patterns that you see in Category 3 is what we use.


Sean explains 'Category 3'

In the summer of 2017 I was fishing with my good friend Craig Barrett and we had spent a week bouncing ideas around as to what would be a good name for the fly company which at that stage had been a work in progress for a couple of years. Craig comes over from the USA every year for a few weeks to stalk New Zealand trout in some pretty rugged places. Over lunch on the river one day we were discussing the fact that apparently there are three different categories of fun.

Category 1. Not fun to do not fun to remember

Category 2. Not fun to do fun to remember

Category 3. Fun to do fun to remember

After lunch we continued up river and reached an impassable gorge, there was no way to go up and over and our only option was to swim. We threw what gear we could into dry bags and into the pack they went. I swam through first having first attached a rope to the pack and climbed out onto a ledge on the other side of the gorge. I then dragged the pack through and was re grouping our gear when I looked down into the gorge and saw Craig swimming through with a big smile on his face. I shouted down "Are you having fun there Craig?" and at the top of his voice the reply was "Category 3 Category 3."

The Category Three Fly Company was born.


Resposibly sourced

Category Three Fly Company is 100% committed to responsibly sourcing all of its products. Fair,honest and ethical business practices are key components in the way we do business. We take into account both social and environmental factors in everything we do.



We are confident that you will be more than satisfied with the quality of our products. We stand behind everything we sell. However upon receipt of goods if for some reason you are not completely satisfied with your purchase, please return the goods to us and we will refund the value of your purchase. No problem. ‚Äč